HSMAI’s ROCET – Revenue Optimization Continuing Education & Training – Fuel your revenue management future with this fast-paced one-day program from HSMAI, producer of the annual industry-leading Revenue Optimization Conference (ROC). Coming to Seattle, San Francisco, and Los Angeles this Spring, ROCET will deliver tactical, strategic, and leadership insights for hotel revenue managers.
ROCET Spring 2016 Series
10:00 – 10:10 am ♦ Welcome
10:10 – 10:55 am ♦ Trends in the Market
Christopher Crenshaw, CRME, Vice President, Strategic Development, STR
A discussion of the economic trends that will impact hotel performance locally and beyond over the next 18 months. Our thought leaders will deliver expert insight, analysis, and practitioner-friendly perspectives on what the future may hold for the hospitality business, what the next economic game changer will likely be, and what you can do to manage it all.
10:55 – 11:40 am ♦ A Tactical Perspective: Forecast Accuracy
Bonnie Buckhiester, ISHC, President & CEO, Buckhiester Management, and member of HSMAI's Revenue Management Advisory Board
Not only is a forecast a prediction of potential and outcomes, but a valuable tool to set strategies and tactics to improve on the expected results. Forecast accuracy is the key to optimal sell strategies and now, more often than not, a revenue manager’s incentive bonus depends partly on their ability to forecast accurately. But the metrics that help the Controller or GM are surprisingly not the metrics that help the revenue manager do a better job. In this session we’ll drill down into disaggregated forecast accuracy analysis and illustrate how this valuable data can significantly improve your overall revenue management effort.
What steps can you take to positively impact results?
11:40 am – 12:40 pm ♦ Break & Lunch
12:40 – 1:30 pm ♦ Bridging the Tactical and Strategic: Reputation Management
1:30 – 2:30 pm ♦ A Strategic Perspective: Total Revenue Management
Managing room inventory and pricing is still the primary role for revenue management practitioners but by analyzing total profit contributions across multiple revenues streams, revenue management professionals can move property performance to the next level.
In this session, you’ll learn best practices in transcending traditional boundaries for the revenue management role and leave with 5 realistic next steps to implement these strategies in your property.
2:30 – 2:45 pm ♦ Connection Break
2:45 – 3:45 pm ♦ A Leadership Perspective: Data Visualization -- Telling Your Story for Maximum Impact
Successful leadership in revenue management requires you to break down metrics into clear messages in order to persuade your audience of the value of the data you control – whether that audience is sales and marketing, operations, asset management and ownership, or customers.
This session will help you make your data more understandable and relatable to other parts of your business, creating a bridge between the data and those who need to learn something from it, or make decisions based on it. Give your stakeholders tailored insights they need to act faster and for better results – getting the right data to the right audience in the right way so that they can make it actionable and effective.
3:45 pm - 4:00 pm ♦ Closing & Wrap Up
4:00 pm - 5:00 pm ♦ Connection Reception
HSMAI Members: early $295, late $345 (After March 7)
Non-members: early $445, late $495 - Includes 1 year of HSMAI membership!